Huge thanks to the entire team that made it happen :)
Ideation / Process
C 2025
The opportunity to define a new signature design language is rare, and required
a progressive approach to defining the future of basketball footwear.
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AE1
Believe that.
Color + Material Design: Andrew Parks
Design Director: Eric Miller
Development: Brent Allen / Ariffandi Rachman / Troy Bratton
Marketing: Stephon Sparrow
Images courtesy of Oscar Castillo.
In late 2022, I was assigned the opportunity to lead the debut signature footwear design
for up and coming NBA star Anthony Edwards.
Anthony Edwards challenged us with creating something unlike anything on the market, with
a focus on expression, construction, and iconic blocking.
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Sampling
Color Direction: Andrew Parks
